Prilux is once again closing its figures with significant growth in both domestic and international sales for the 2022 Christmas campaign.
Following the closure of the 2022 campaign last year, Prilux is once again closing its figures with positive growth in sales in the decorative division, both nationally and internationally.
It should be noted, however, that internationally, some cities and communities have experienced a decrease in demand due to the energy crisis. As in the case of France, several countries have opted to reduce energy consumption in their Christmas celebrations, which has affected sales of decorative lighting. Despite this, Prilux has achieved growth of 19% in the global market.
Decorative lighting from Prilux defies seasonality by adapting to every time and occasion
Decorative lighting has become a key aspect in order to create special atmospheres that transmit unique sensations and make celebrations and events exclusive. The increase in market demand for this type of lighting has gained momentum in recent years.
Prilux offers its services to different audiences: Christmas and festive lighting for municipalities, commercial and retail areas, hotels and restaurants, events, terraces, commercial presentations, etc.
Each customer has different requirements. This year, shopping centres requested more dynamic lighting projects with large-format motifs that the user can interact with, such as selfie zones, walk-throughs, etc.
On the other hand, environments such as hotels and restaurants asked for decorative lighting projects for special events, terraces or spaces throughout the year, thus breaking with the seasonality of the division’s sales.
Municipalities also collaborated in this growth, demanding, in addition to Christmas lighting, lighting for popular events.
Trends in lighting: where are they headed?
The current trend in lighting, when it comes to products, puts 3D elements and large-format walkable motifs at the top of the list. This type of element allows interaction with the user, increasing traffic and bringing different locations to life. In addition, this year has seen a clear trend towards the creation of dynamic lighting shows with control, music and other elements. This type of show is integrated into the city’s general decoration, making it a unique experience capable of attracting a larger audience.
It is worth noting that, despite the trends, LED garlands such as “string plus” continue to maintain their leading position in the market due to their versatility and simplicity.
On the other hand, the sector experienced a decrease in sales of 2D lighting motifs for street centres and lampposts. The main reason for this was the interest in illuminating large spaces and areas such as squares and roundabouts, which house large-format motifs.
Prilux, a successful campaign
In summary, Prilux’s decorative Christmas lighting division closed with growth of 19% internationally, but some countries experienced a decrease in demand due to the energy crisis.
Prilux will continue to evolve, offering new designs, new control possibilities and the incorporation of new materials and finishes to continue innovating without neglecting the classic values of Christmas.
